Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention

Embracing net-zero principles and planet-friendly regenerative tourism practices can reduce our carbon footprint increase momentum toward neutral. The present study explored the effects of commitment concern on intention, including moderating influence destination competitiveness influencer marketing this relationship. Drawing a survey international expat tourists (N = 540) partial least squares-structural equation modeling (PLS-SEM), offers ground-breaking empirical evidence significantly positive intention. Importantly, PLS-SEM estimations also validated that strengthened intention through moderations. implications offer strategic guidelines an advancement in prior knowledge concern, competitiveness, marketing, with aim to collective global efforts climate action. Moreover, used prominent theories (i.e., theory planned behavior, game theory, resilience social learning theory) guide future investigations complex nexus between commitment,